Gustavo "Gus" Fring

Gustavo "Gus" Fring is the Chilean-born proprietor of Los Pollos Hermanos, a highly successful fried chicken restaurant chain. He is also a public booster for the local DEA office and a member of the hospital board. However, despite outward appearances, Gus is a major drug kingpin initially affiliated with the Mexican drug cartel in Ciudad Juárez, who uses his restaurants as a front for methamphetamine distribution throughout the American southwest. Like Walter White, Gus is a criminal who "hides in plain sight," using his anti-drug philanthropy to conceal his true nature. Gus originally established Los Pollos Hermanos in Mexico several years previously, but emigrated to the United States when Don Eladio and Hector Salamanca murdered his cook and close friend, Maximino Arciniega, as punishment for insulting Eladio.